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Leading U.S. eBay user online shopping reasons 2016

Most popular online purchase drivers for eBay visitors in the United States as of 4th quarter 2016

The data describes the most popular purchase drivers for eBay visitors in the U.S. as of the fourth quarter 2016. During the survey period, 70% of respondents stated that free delivery would encourage them to purchase a product online.

Free delivery	70
Quick and easy checkout process	43
Financial rewards (e.g. coupons)	42
Easy returns policy	42
Reviews from other customers	41
Loyalty points	40
Next-day delivery	38
The chance to buy something as a "guest"	24
Getting access to exclusive content and services	19
"Likes" or endorsements of the product on social media	17

Leading U.S. eBay user online shopping reasons 2016

StatInvestor