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Etsy: repeat and first-time buyers 2011-2017

Distribution of active Etsy buyers from 2011 to 2017, by purchase frequency

The data describes the distribution of Etsy's active buyers from 2011 to 2017, sorted by purchase frequency in the preceding 12 months. In 2017, 40% of active buyers made purchases on two or more days in the previous 12 months, down from 41% in 2016.

2011	60	40
2012	61	39
2013	61	39
2014	60	40
2015	59	41
2016	59	41
2017	60	40

Etsy: repeat and first-time buyers 2011-2017

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