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Share of U.S. e-commerce in total sales of selected goods 2016

E-commerce as percentage of total electronic shopping sales in the United States in 2016, by merchandise line

The data displays the share of e-commerce in total sales of selected merchandise lines in the U.S. in 2016. During that year, online electronics and appliances sales accounted for 89.6% of total electronics and appliances sales in the U.S.

Audio and video recordings (includes purchased downloads)	90.7
Electronics and appliances	89.6
Furniture and home furnishings	89.6
Computer software (includes video game software)	89.1
Books (includes audio books and e-books)	88.9
Clothing and clothing accessories (includes footwear)	86.6
Sporting goods	85.1
Office equipment and supplies	84.9
Toys, hobby goods, and games	82.2
Food, beer, and wine	80.3
Other merchandise	79.6
Computer and peripheral equipment, communications equipment, and related products (includes cellular phones)	79.2
Jewelry	74.9
Nonmerchandise receipts	73.1
Total Electronic Shopping and Mail-Order Houses (NAICS 4541)	68.2
Drugs, health aids, and beauty aids	22.9

Share of U.S. e-commerce in total sales of selected goods 2016

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