The data displays the percentage of e-commerce in total retail sales in the U.S. in 2016, by merchandise line. During the survey period, 3% of clothing and clothing accessories store sales were generated through e-commerce. Overall, e-commerce accounted for 8% of total U.S. retail sales that year.
Due to high penetration rate of the internet in the U.S., where in 2015 more than 87% of the population had access to the World Wide Web, the e-commerce market has also registered a grow in popularity. According to a recent U.
Electronic shopping and mail-order houses | 68.2 |
Nonstore retailers | 59.6 |
Total Retail Trade | 8 |
Miscellaneous store retailers | 3 |
Clothing and clothing accessories stores | 3 |
Motor vehicles and parts dealers | 2.8 |
Sporting goods, hobby, musical instrument, and book stores | 2.6 |
Electronics and appliance stores | 2.2 |
Furniture and home furnishings stores | 1 |
Building materials and garden equipment and supplies stores | 0.6 |
Food and beverage stores | 0.4 |