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U.S. share of digitally influenced in-store retail sales 2016, by category

Share of digitally influenced in-store retail sales in the United States in 2016, by category

The data displays the share of digitally influenced in-store retail sales in the U.S. in 2016, by category. In that year, 69% of electronics bound shoppers had gathered information digitally before deciding what to buy.

Electronics	69	45
Automotive	59	36
Home	58	37
Children's	57	38
Women's	56	38
Men's	54	35
Health	52	34
Beauty	51	34
Grocery	46	30

U.S. share of digitally influenced in-store retail sales 2016, by category

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