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Top U.S. apparel e-commerce retail traffic share 2018

Distribution of e-commerce traffic among the leading apparel retailers in the United States as of 1st quarter 2018

The data describes the share of apparel retailer's e-commerce traffic among the top ten apparel retailers in the U.S. as of the first quarter 2018. According to the findings, Macy's share of the total e-commerce traffic among the top ten apparel retailers in the U.S. amounted to 24.4%. JCPenny on the other hand ranked second, with a relative share of 12.5% of the total apparel retail e-commerce traffic among the top ten.

Macy's 24.4
JCPenny 12.5
Nordstrom 11.8
Nike 10.9
Gap Inc. 9.9
zulily 7.2
Zappos.com 6.4
Forever 21 5.9
Foot Locker 5.6
Victoria's Secret 5.6