The data describes the most common categories purchased directly from a brand manufacturer's website by online shoppers in the U.S. as of June 2017. According to the findings, 61% of respondents purchased apparel directly from a brand manufacturer's website, while only 19% did so similarly for product category food and gifting.
Apparel | 61 |
Accessories | 47 |
Technology | 40 |
Home | 36 |
Health and beauty | 34 |
Sporting goods | 29 |
Food and gifting | 19 |