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Leading U.S. brand manufacturer website purchase categories 2017

Categories purchased directly from a brand manufacturer's website by online shoppers in the United States as of June 2017

The data describes the most common categories purchased directly from a brand manufacturer's website by online shoppers in the U.S. as of June 2017. According to the findings, 61% of respondents purchased apparel directly from a brand manufacturer's website, while only 19% did so similarly for product category food and gifting.

Apparel 61
Accessories 47
Technology 40
Home 36
Health and beauty 34
Sporting goods 29
Food and gifting 19