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U.S. mobile e-commerce sales as of Q1 2018, by category

Share of mobile e-commerce sales in the United States as of 1st quarter 2018, by category

The data describes the share of mobile e-commerce sales in the U.S. as of the first quarter of 2018, by category. According to the findings, the category which held the strongest share of mobile e-commerce sales was health and beauty, which had a reported mobile sales share of 44%.

Health/beauty 44
Sporting goods 43
Fashion/luxury 43
Flowers and gifts 37
Home 30
Mass merchant 29