U.S. mobile purchase access methods 2016, by channel

Do you make the majority of your mobile purchases through mobile apps or mobile websites?

The data depicts the distribution of mobile purchases on smartphones in the U.S. in as of January 2017. During the survey period, it was found 51% of smartphone buyers in the U.S. had made the majority of their smartphone shopping purchases in 2016 via app.

Mobile websites 49
Mobile apps 51