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Mobile shopping channel preferences of U.S. consumers 2016, by age group

Where do you prefer to purchase from when using a mobile phone or tablet?

The data describes information on the shopping channel preferences of U.S. consumers as of August 2016, sorted by age group. In total, 33.9% of respondents preferred to shop via mobile website, with 18 to 24 year olds most clearly stating their preference for this mobile shopping channel at 43.7%.

Mobile website	33.9	43.7	40.8	32	28.4	26
Mobile app	17.6	25.6	22.5	18.5	13.5	2.4
No preference	48.5	30.7	36.7	49.5	58.1	71.5

Mobile shopping channel preferences of U.S. consumers 2016, by age group

StatInvestor