The data describes the reasons for consumers in the U.S. not to use their mobile device for shopping as of August 2016. During the survey period, it was found that 35.2% of respondents did not use their mobile phone for shopping due to security concerns.
More comfortable purchasing on a desktop or laptop | 44.3 | 44.8 |
Website difficult to navigate on mobile phone or tablet | 36.7 | 25.7 |
Hard to type information on mobile phone or tablet | 35.9 | 22.9 |
Security concerns | 35.2 | 29.5 |
Don't want the app | 27.4 | 27.9 |
Too many steps to complete purchase | 16.4 | 13.1 |
Company does not have an app | 8.7 | 8.1 |
App download interrupts what I am doing | 8.2 | 7.9 |