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Factors preventing purchases on mobile devices in the United States 2016

Reasons for consumers in the United States to not use their mobile device for shopping as of August 2016, by device

The data describes the reasons for consumers in the U.S. not to use their mobile device for shopping as of August 2016. During the survey period, it was found that 35.2% of respondents did not use their mobile phone for shopping due to security concerns.

More comfortable purchasing on a desktop or laptop 44.3 44.8
Website difficult to navigate on mobile phone or tablet 36.7 25.7
Hard to type information on mobile phone or tablet 35.9 22.9
Security concerns 35.2 29.5
Don't want the app 27.4 27.9
Too many steps to complete purchase 16.4 13.1
Company does not have an app 8.7 8.1
App download interrupts what I am doing 8.2 7.9