Internet » B2C E-Commerce » Mobile commerce in the United States | U.S. product purchase channels online retailers by age 2017

Leading channels to purchase products from online retailers in the United States 2017, by age

Most popular channels for online retailer purchases according to shoppers in the United States as of August 2017, by age group

The data depicts the various channels U.S. shoppers use when purchasing products from an online retailer as of August 2017, sorted by age group. According to the findings, the channel with the highest usage share among Millennials were websites, with 65% of shoppers in that age group reporting their use while purchasing from an online retailer.

Website 65 71 68
Retailer's mobile app 45 35 23
Email 40 32 23
Social media 41 27 17
Physical store 29 26 21
Phone 34 21 16
Messaging app 35 23 13
Voice-enabled digital assistant 32 23 15
Chat or IM 30 22 13
SMS/text 31 21 13
Video chat 31 22 10
Other 18 13 6

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