The data displays the result of a survey on the most popular mail order companies in Germany from 2014 to 2017. In 2017, roughly 40.4% of the German-speaking population aged 14 years and older had ordered products from Amazon within the past year.
Amazon | 27.3 | 31.7 | 34.4 | 36.3 | 40.4 |
eBay | 19.3 | 22.4 | 23.9 | 22.9 | 23.8 |
Zalando | 9.6 | 11.3 | 12.4 | 13.6 | 15.7 |
Otto | 11.9 | 11.7 | 12 | 11.9 | 12.6 |
Bon Prix | 10 | 10.2 | 10.2 | 9.7 | 10 |
Tchibo | 7.8 | 8.1 | 8.1 | 8 | 8.4 |
Klingel | 4.5 | 4.6 | 4.4 | 4.2 | 4.4 |
Sport Scheck | 3.7 | 3.5 | 3.4 | 3.6 | 4.1 |
Bader | 3.7 | 3.2 | 3 | 3.2 | 3.7 |
Baur | 2.7 | 2.7 | 2.9 | 3 | 2.9 |
Heine | 2.7 | 2.5 | 2.5 | 2.5 | 2.5 |
Schwab | 2 | 2 | 2.2 | 2.3 | 2.5 |
Redcoon | 2.2 | 2.2 | |||
Witt Weiden | 2.3 | 2.6 | 2.3 | 2 | 2.2 |
Wenz | 1.7 | 1.9 | 1.9 | 1.9 | 2.1 |
Madeleine | 1.1 | 1.3 | 1.4 | 1.4 | 1.7 |
Limango | 1.6 | 1.6 | 1.2 | 1.3 | 1.6 |
JAKO-O | 1.3 | 1.6 | |||
Walbusch | 1.2 | 1.6 | |||
Mirapodo | 0.8 | 1.2 | 1 | 0.9 | 1 |
Erwin Müller | 0.9 | 0.8 | 0.7 | 0.7 | 0.9 |
Hess Natur | 0.9 | 1 | 0.7 | 0.7 | 0.8 |
Seidensticker | 0.5 | 0.8 | |||
Linsenplatz | 0.2 | 0.3 | 3 | ||
van Laack | 0.3 | 0.2 | |||
Karstadt | 1.2 | 1.7 | |||
Sonstige Versandhäuser/-anbieter | 22.5 | 21.1 | 22.3 | 13.4 | 15.5 |
Sonstige Online-Versandhäuser/-anbieter | 11.4 | 15.5 | |||
Keine Bestellung in den letzten 12 Monaten, keine Angabe | 44.1 | 41.2 | 39 | 37.7 | 33.5 |