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Most popular mail order retailers in Germany 2014-2017

Ranking of the most popular mail order retailers (orders within the past 12 months) in Germany from 2014 to 2017

The data displays the result of a survey on the most popular mail order companies in Germany from 2014 to 2017. In 2017, roughly 40.4% of the German-speaking population aged 14 years and older had ordered products from Amazon within the past year.

Amazon 27.3 31.7 34.4 36.3 40.4
eBay 19.3 22.4 23.9 22.9 23.8
Zalando 9.6 11.3 12.4 13.6 15.7
Otto 11.9 11.7 12 11.9 12.6
Bon Prix 10 10.2 10.2 9.7 10
Tchibo 7.8 8.1 8.1 8 8.4
Klingel 4.5 4.6 4.4 4.2 4.4
Sport Scheck 3.7 3.5 3.4 3.6 4.1
Bader 3.7 3.2 3 3.2 3.7
Baur 2.7 2.7 2.9 3 2.9
Heine 2.7 2.5 2.5 2.5 2.5
Schwab 2 2 2.2 2.3 2.5
Redcoon 2.2 2.2
Witt Weiden 2.3 2.6 2.3 2 2.2
Wenz 1.7 1.9 1.9 1.9 2.1
Madeleine 1.1 1.3 1.4 1.4 1.7
Limango 1.6 1.6 1.2 1.3 1.6
JAKO-O 1.3 1.6
Walbusch 1.2 1.6
Mirapodo 0.8 1.2 1 0.9 1
Erwin Müller 0.9 0.8 0.7 0.7 0.9
Hess Natur 0.9 1 0.7 0.7 0.8
Seidensticker 0.5 0.8
Linsenplatz 0.2 0.3 3
van Laack 0.3 0.2
Karstadt 1.2 1.7
Sonstige Versandhäuser/-anbieter 22.5 21.1 22.3 13.4 15.5
Sonstige Online-Versandhäuser/-anbieter 11.4 15.5
Keine Bestellung in den letzten 12 Monaten, keine Angabe 44.1 41.2 39 37.7 33.5