The data depicts the best performing brands in terms of consumer engagement and expectations in the U.S. in 2017. In the online video category, Netflix was the leading brand with a ranking of 89% in terms of how the brand met consumer expectations versus the consumer-generated, category-specific ideal.
Consumer relations with brands – additional information
In order to remain on the market, brands need to establish for themselves a good reputation and that is achieved by building strong and lasting relations with customers.
