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U.S. Apple Pay versus swiping a card at checkout as of June 2017

How would you rate Apple Pay versus swiping a card at checkout?

The data describes how consumers in the U.S. rate their preference in using Apple Pay versus swiping their card during checkout of a purchase. According to the June 2017 findings, 67.8% of consumers had stated that when it came to the ease of use for Apple Pay, it ranked about the same as swiping a card at checkout.

Ease of use	28.6	67.8	3.5
Speed at checkout	32	63.9	4.1
Security	29.5	67	3.5
Convenience	35.5	60.8	3.7

U.S. Apple Pay versus swiping a card at checkout as of June 2017

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