The data describes the most common reasons why consumers in the U.S. have not tried out Apple Pay yet. As of March 2017, 48.6% of respondents were satisfied with their current payment methods and did not see the need to use Apple Pay.
I am satisified with my current payment methods | 48.6 |
I am not familiar with how Apple Pay works | 24.2 |
I am concerned about its security | 20.5 |
I had not heard of Apple Pay before this survey | 3 |
I tried registering a card with Apple Pay, but it did not work | 2 |
Other | 1.6 |