The data describes the most common reasons why consumers in the U.S. have not tried out Apple Pay yet. As of March 2017, 48.6% of respondents were satisfied with their current payment methods and did not see the need to use Apple Pay.
|I am satisified with my current payment methods||48.6|
|I am not familiar with how Apple Pay works||24.2|
|I am concerned about its security||20.5|
|I had not heard of Apple Pay before this survey||3|
|I tried registering a card with Apple Pay, but it did not work||2|