The data describes the potential reasons to change payment methods in the U.S. in 2017, by generation. The results of the survey revealed that 64% of the Millennials considered bonus reward/points to be a reason to try a new or different way to pay for goods and services.
Bonus rewards/points | 57 | 64 | 68 | 46 | 40 |
Discount on the goods or services that you are purchasing | 46 | 49 | 50 | 50 | 40 |
Safer/more secure way to pay at the register | 39 | 35 | 44 | 37 | 25 |
Easier way to pay at the checkout register | 34 | 32 | 29 | 25 | 14 |
Faster way to pay at the register | 35 | 29 | 33 | 24 | 14 |
None of these would convince me to try a new or different way to pay | 7 | 6 | 14 | 26 | 40 |