The data shows the share of mobile payment methods used when shopping in-store in the UK in August 2015. During the survey period, it was found that approx. 8.3% of respondents reported that they used Google Wallet as payment method for such purchases. Overall the UK consumer has not fully taken to in-store M-payment methods. As of 2016 a survey showed that although 81% of respondents were aware of M-payment only 24% had ever used it in any form.
PayPal | 18.5 |
Apple Wallet or Passbook cards/vouchers | 10.2 |
A retail app, e.g. Starbucks rewards | 9.4 |
Google Wallet | 8.3 |
Apple Pay | 5.8 |
Other | 4.8 |
None of these | 66.4 |