The data displays retail e-commerce sales as a percent of total retail sales in Canada from 2013 to 2016, and a forecast until 2020. In 2016, e-commerce sales accounted for 6.5% of all retail sales in Canada, this figure is expected to reach 10% in 2020.
E-commerce in Canada
While the percentage of e-commerce sales as a percent of total retail sales in Canada in 2013 does not seem like much, the digital buyer penetration in Canada is strong. In 2013, 63.1% of internet users were buying online. This number is expected to increase steadily until 2018.
