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Factors influencing online purchase decisions in Canada 2017

Key factors which online shoppers take into account when making purchases in Canada in 2017

The data displays the key factors which online shoppers in Canada take into account when making a purchase decision in 2017. The findings show that 37% of respondents considered price and promotions before making an online purchase, compared to 2% of respondents who found complementary products a key influencer when they were looking to buy online.

Price/promotions 37
Brand (attributes and reputation) 18
Product features 18
Online reviews 14
Peer influences and recommendations 6
Newest trends or arrivals 5
Complementary products 2

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