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Share of online Canadians feeling uncomfortable buying digitally 2018

Share of internet users in Canada who feel uncomfortable making digital purchases as of February 2018

The data displays the share of internet users who feel uncomfortable making digital purchases in Canada as of February 2018. According to the survey findings, 18% of responding online adults in Canada strongly agreed that making digital purchases was uncomfortable for them, compared to 24% who strongly disagreed that they felt hesitant about buying online.

Agree strongly 18
Agree somewhat 22
Neither agree nor disagree 8
Disagree somewhat 26
Disagree strongly 24
Don't know/not applicable/refused 2