Internet » Digital Payments » E-commerce in Canada | Canada top reasons to shop via buy buttons and sponsored links 2016

Leading reasons to shop via buy button and social media sponsored links Canada 2016

Reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016
Created with Highcharts 5.0.14565645453434323277The brand is offering a discount orpromotionThe brand is offering a discount or promotionThe item advertised would make a goodholiday giftThe item advertised would make a good holiday giftThe item or brand is recommended by afriend, family member or 'someone likeme'The item or brand is recommended by a friend, family member or 'someone like me'I've shopped from the brand beforeThe item or brand is recommended orendorsed by a celebrity or well-knownsocial media celebrity that I followThe item or brand is recommended or endorsed by a celebrity or well-known social media celebrity that I follow0102030405060

The data displays the leading reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016. During the survey period, 56% of responding Canadian online shoppers said they would decide to make on online purchase via buy button if the brand was offering a discount or a promotion.

The brand is offering a discount or promotion 56
The item advertised would make a good holiday gift 45
The item or brand is recommended by a friend, family member or 'someone like me' 34
I've shopped from the brand before 32
The item or brand is recommended or endorsed by a celebrity or well-known social media celebrity that I follow 7

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