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Leading reasons to shop via buy button and social media sponsored links Canada 2016

Reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016

The data displays the leading reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016. During the survey period, 56% of responding Canadian online shoppers said they would decide to make on online purchase via buy button if the brand was offering a discount or a promotion.

The brand is offering a discount or promotion	56
The item advertised would make a good holiday gift	45
The item or brand is recommended by a friend, family member or 'someone like me'	34
I've shopped from the brand before	32
The item or brand is recommended or endorsed by a celebrity or well-known social media celebrity that I follow	7

Leading reasons to shop via buy button and social media sponsored links Canada 2016

StatInvestor