The data displays the consumer use of Amazon.ca in Canada in 2016, broken down by category. The findings show that 65% of respondents used Amazon Canada for purchasing electronics, compared with 25% of respondents using the site to purchase home improvements products. The data shows that browsing behavior for was overall relatively similar, with 80% of respondents using Amazon.ca to browse apparel, 84% to browse electronics and 84% for general merchandise. Conversely, a lower percentage of respondents used Amazon Canada to browse home improvements products, with 58% reporting that they did so.
