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Share of Canadians using mobile shopping apps 2016, by generation

Share of consumers using mobile shopping apps in Canada as of January 2016, by generation

The data displays the percentage of consumers in Canada using mobile shopping apps as of January 2016, broken down by generation. It was found that 41% of Millennials were using mobile apps for shopping in the measured period.

Millennials 41
Gen X 36
Baby Boomers 21

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