Internet » Digital Payments » E-commerce in Canada | Canada mobile shopping apps usage reasons by generation 2016

Reasons for using mobile shopping apps 2016, by generation

Leading reasons for using mobile shopping apps in Canada as of January 2016, by generation

The data displays the leadings reasons why consumers in Canada were using mobile shopping apps as of January 2016, broken down by generation. It was found that 64% of Millennials were using mobile retail apps because they believed it saved them money.

Saves money	64	59	52
Easy to use	63	59	52
Helps decide what to buy	38	32	28

Reasons for using mobile shopping apps 2016, by generation

StatInvestor