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Canadian online shopper preference of domestic holiday purchases 2016, by age

Share of online shoppers in Canada who plan to buy holiday gifts online from Canadian retailers as of October 2016, by age group

The data displays the share of online shoppers in Canada who plan to buy holiday gifts online from Canadian retailers as of October 2016, by age group. During the survey period, it was found that 83% of responding Canadian online shoppers between the ages of 18 and 34, preferred buying holiday gifts from domestic retailers rather than international ones.

18-34 years 83 17
35-54 years 79 21
55 years and older 60 40