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Planned mobile site features and functions of retailers in North America 2017

Planned investment in smartphone site features and functions according to retailers in North America for 2017

The data describes the smartphone site features that retailers in North America are planning to invest in. During the November 2016 survey period, 50% of responding retailers stated that they were planning to invest in mobile product browse or research functions.

Browse or r esearch products 50
Mobile payment options 47
Read product or store reviews 46
Mobile-optimized email with a mobile-specific call to action 45
Locate retail stores/hours/directions 41
Place orders for physical goods 38
Identify where products are sold (e.g. online) 26
Text marketing with special offers 24
Download or redeem coupons 20
Geofencing 19
Beacon technology 14
Compare prices while in-store 12
Scan QR codes 11
Call for store associate help while in-store 11
Product/style advice and information 11
Notification for curbside/store pickup of online orders 9
Compare prices while shopping online 9
Check in via Yelp, Foursquare 5
Place orders for digital media 3
Store layout/maps 1

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