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Worldwide Amazon marketing expenditure 2010-2017

Annual global marketing costs of Amazon from 2010 to 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes Amazon's annual marketing expenditure from 2010 to 2017. In the last reported year, the online retailer's marketing spending amounted to over 10 billion USD, up from 7.2 billion USD in the previous year.

2010 1029
2011 1630
2012 2408
2013 3133
2014 4332
2015 5254
2016 7233
2017 10069