Amazon: brand value 2006-2018

The data displays the global value of Amazon brand from 2006 to 2018. In 2018, the brand value amounted to 207.6 billion USD, while the company's 2017 global revenue stood at 177.87 billion USD. Approximately two thirds of the revenue are generated in North America and the remaining one third elsewhere. Amazon's biggest revenue segment is retail products, followed by retail third-party selling services and retail subscription services.