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U.S. consumer opinion on Amazon as a company 2017

In your opinion, which of the following characteristics are associated with Amazon?

The data displays the characteristics U.S. consumers associate with Amazon as of March 2017. 66% of responding consumers in the U.S. perceived Amazon as a modern company.

Amazon is a modern company	66
Amazon is a likable company	62
Amazon is innovative	55
Amazon is creative	47
Amazon is environmentally friendly	24
Amazon operates transparently	23
None of the above	11

U.S. consumer opinion on Amazon as a company 2017

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