Internet » Key Figures of E-Commerce » Amazon | Amazon: desktop traffic source 2018

Distribution of Amazon traffic 2018, by source

Distribution of desktop traffic to Amazon.com as of July 2018, by source
Created with Highcharts 5.0.1451.3351.3329.529.58.738.736.096.093.863.860.480.48DirectSearchReferralsSocialMailDisplay02.557.51012.51517.52022.52527.53032.53537.54042.54547.55052.555

The data describes the distribution of desktop traffic to Amazon.com in the last three months, sorted by source. As of July 2018, referrals accounted for 8.74% of desktop traffic to the online shopping platform.

Direct 51.33
Search 29.5
Referrals 8.73
Social 6.09
Mail 3.86
Display 0.48

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