Internet » Key Figures of E-Commerce » Amazon | Amazon: desktop traffic source 2018

Distribution of Amazon traffic 2018, by source

Distribution of desktop traffic to Amazon.com as of July 2018, by source

The data describes the distribution of desktop traffic to Amazon.com in the last three months, sorted by source. As of July 2018, referrals accounted for 8.74% of desktop traffic to the online shopping platform.

Direct	51.33
Search	29.5
Referrals	8.73
Social	6.09
Mail	3.86
Display	0.48

Distribution of Amazon traffic 2018, by source

StatInvestor