The data displays the consumer usage of Amazon services and products in the U.S. as of March 2017. 59% of responding consumers used Amazon in general at least occasionally.
Amazon in general (official online-mail order business) | 59 |
Amazon Prime | 41 |
Amazon Video | 22 |
Amazon Marketplace (third-party vendors) | 18 |
Amazon Appstore | 18 |
Amazon Music | 14 |
Prime Now | 6 |
Amazon Payments | 5 |
Audible | 4 |
Amazon Dash Button | 1 |
Other | 1 |
None of the above | 23 |