The data presents the global number of active Amazon customer accounts as of the first quarter of 2016. As of the last reported period, Amazon had 310 million active customers. Amazon is one of the leading online retail platforms worldwide, offered users not only a global shopping experience but many value-added services.
In fact, the many benefits of the Amazon Prime membership are among the main reasons for users in the U.S. to join in the annual subscription service. For the majority of users, the free 2-day shipping is the main attraction, but many users also appreciate digital services such as the unlimited instant streaming of video and audio content across many platforms, as well as exclusive promotions and discounts.
