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Share of U.S. Amazon Prime subscription households 2014-2017

Share of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017

The data displays the share of internet users in the U.S. who live in a household with an Amazon Prime subscription as of July 2017. As of the last measured month, 49.9% of U.S. households had an Amazon Prime subscription, up from 44.3% in August 2016.

Dec '14 28.7
Oct '15 37.3
Nov '15 37.9
Dec '15 38
Jan '16 37.2
Aug '16 44.3
Sep '16 42.8
Oct '16 45.1
Nov '16 45.8
Jul '17 49.9