The data describes the most popular reasons for users in the U.S. to buy from Amazon. During the October 2017 survey period, it was found that Amazon's lower pricing was the platform's main draw for almost two thirds of survey respondents.
Lower price | 65 |
Free shipping | 56 |
Positive product reviews | 50 |
Amazon Prime | 31 |
Fast shipping | 27 |
Amazon recommendations | 19 |