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Key factors for U.S. users to shop via Amazon 2017

Most popular reasons for Amazon buyers in the United States to shop via Amazon as of October 2017

The data describes the most popular reasons for users in the U.S. to buy from Amazon. During the October 2017 survey period, it was found that Amazon's lower pricing was the platform's main draw for almost two thirds of survey respondents.

Lower price 65
Free shipping 56
Positive product reviews 50
Amazon Prime 31
Fast shipping 27
Amazon recommendations 19