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Key factors for U.S. users to shop via Amazon 2017, by age group

Most popular reasons for internet users in the United States to purchase products via Amazon as of March 2017, by age group

The data describes the most popular reasons for internet users in the U.S. to purchase products via Amazon as of March 2017, sorted by age group. During the survey period, 76% of respondents aged 22 to 37 years stated that pricing was one of the reasons they shopped on the platform.

Price	71	76	78	77	74
Convenience	53	49	63	70	60
Prime benefits	53	55	49	47	51
Fast shipping	42	46	45	37	42
Selection	29	32	42	59	42
Reliability	25	22	28	34	31
Easy returns	22	22	28	18	21
Reviews	23	18	17	21	20

Key factors for U.S. users to shop via Amazon 2017, by age group

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