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Online shopping and buying-related activities by U.S. internet users in 2018, by age

Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age

The data describes the share of online shopping and buying-related activities performed by internet users in the U.S. as of March 2018, by age. According to the findings, 59.6% of surveyed internet users aged 18 to 29 years stated to have purchased a product on Amazon.com or the Amazon app using Amazon Prime.

Purchased a product on Amazon.com or Amazon app using Amazon Prime 59.6 65 57.4 51.1 48.1 54.4
Researched a product digitally before purchasing in-store 55.8 54 51.1 42.4 39.2 46.1
Purchased via an online marketplace (e.g., Amazon independent sellers, Etsy, Wish) 50 46.5 41.6 45.9 41 44
Purchased via a smartphone 60.6 58 40.5 27.9 19 35.5
Purchased a product through a retailer's rewards program (e.g. Amazon Prime, Sephora, Ulta) 47.1 39 35.3 24.5 25.2 31.3
Purchased digitally and picked up in-store 26.9 36.5 30 27.9 23.6 28.2
Looked at a product in-store before purchasing it digitally 36.5 31 28.4 23.1 17.4 24.7
Purchased a travel product/service (e.g. airline tickets, hotel, rental car) 26.9 25.5 20 20.1 18.4 21.1
Heard about a product via social media, then purchased it 31.7 28 21.6 19.7 11.4 19.8
Used a shared economy service (e.g. Airbnb, Lyft, Uber) 37.5 21.5 12.1 7 6.2 13.1
Purchased from a website based outside of the US 12.5 15 10 13.5 9.4 11.6
Received a subscription box (e.g. Blue Apron, Birchbox, ipsy, Stitch Fix) 12.5 15 11.6 7.9 3.6 8.8
Bought using voice-enabled speaker (e.g. via Alexa, Amazon Echo, Google Home) 1 4.5 4.2 3.5 2.9 3.3
None of these 3.8 4 4.7 5.7 10.9 6.9

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