Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group

The data describes the driving factors that influence consumers in the U.S. to make a purchase on Amazon in 2017, by age group. According to the findings, the primary factor that drove individuals across all age groups to make a purchase on Amazon was the price of an item. The outcome of this factor ranged from 71% for Generation Z, to 76% for Generation Y, to 78% for Generation X, and lastly 77% for Baby Boomers.