Internet » Key Figures of E-Commerce » Amazon | Most popular U.S. Amazon visit reasons 2017

Most popular U.S. Amazon visit reasons 2017, by membership status

Which of the following describes the reason you typically go to Amazon?
Created with Highcharts 5.0.1451514949424235353535343430302121505032324444292955282835351010Comparing prices on a specific item with an intent to purchaseBrowsing for new deals and daily discountsComparing prices on a specific item that I might purchase, dependingon costComparing prices on a specific item that I might purchase, depending on costChecking product availabilityChecking to see if the item is Prime eligibleBrowsing all new products in a specific categoryWhen I know I’m ready to buyChecking speed of delivery0510152025303540455055

The data shows a ranking of the most popular reasons to visit Amazon, according to Amazon shoppers in the U.S. During the October 2017 survey, 49% of responding Amazon Prime members stated that they typically visited Amazon in order to browse for new deals and daily discounts.

Comparing prices on a specific item with an intent to purchase 51 50
Browsing for new deals and daily discounts 49 32
Comparing prices on a specific item that I might purchase, depending on cost 42 44
Checking product availability 35 29
Checking to see if the item is Prime eligible 35 5
Browsing all new products in a specific category 34 28
When I know I’m ready to buy 30 35
Checking speed of delivery 21 10

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