U.S. online shoppers who discover new products or brands via Amazon 2018

The data describes the share of online shoppers in the U.S. who used Amazon to discover new products or brands as of February 2018. According to the findings, 27.2% of respondents stated that they frequently used Amazon to discover new products or brands, while in comparison 20.2% of respondents reported otherwise; stating that they rarely used the e-commerce platform for such brand discovery.