Preferred U.S. Amazon purchase channels 2017

The data describes a ranking of the leading primary channels used by Amazon buyers in the U.S. to make purchases on Amazon as of February 2017. During the survey period, over a third of respondents selected computer access to the Amazon.com platform as their primary purchase channel. The smartphone app was ranked second, with 25.4% of respondents stating that they mainly used this method to shop at the e-retailer.