The data describes the average annual spending of Amazon Prime users and Amazon Echo owners in the U.S. During the most recently measured survey period ending in September 2017, it was found that Prime members spend an average of 1,300 USD on the online shopping platform every year, compared to 1,700 USD spending of Amazon Echo users. During the same period, it was estimated that there were around 90 million Amazon Prime members in the U.S. As of September 2017, the estimated U.S. install base of Amazon Echo devices amounted to 20 million units.
