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U.S. Amazon Prime service subscription reasons 2018

Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018

The data shows the most popular Amazon Prime services according to subscribers in the U.S. During the 2018 survey, 79% of respondents stated that free shipping was the reason they signed up to the online service. Only 11% of respondents cited Prime Video as reason for subscription.

Free shipping	79
Prime Video	11
Prime Music	4
Prime Reading	2
Twitch	2
Other	1
Prime Photos	1

U.S. Amazon Prime service subscription reasons 2018

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