The data displays the online share of retail trade in selected European countries from 2014 to 2016 with a forecast for 2017. In 2016, approx. 16.8% of retail sales in the UK were generated online. The Center for Retail Research expects that the UK's online share of retail trade will grow to 17.8% in 2017. This translates to an expected 67.38bn GBP in 2017. The UK led the country comparison in each year.
Data presented by the Office of National Statistics shows that monthly retail sales peak in December of each year and in 2016 December online retail sales surpassed sales in January 2017 by approx.
