Internet » Key Figures of E-Commerce » E-commerce in Europe | Online shopping: e-commerce spending per capita by country in Europe 2017

E-commerce spending per capita in Europe 2015-2017, by country

Average annual spending per capita for online shopping in Europe from 2015 to 2017, by country (in euros)
Created with Highcharts 5.0.141 0281 0286726725495495395393623624114112052051 1181 118676676600600516516435435341341226226874874647647656656470470468468373373344344United KingdomGermanyNordicsFranceSpainItalyPoland05010015020025030035040045050055060065070075080085090095010001050110011501…1200

The data describes the average per capita spending for online shopping in Europe from 2015 to 2017. In 2017, despite a decrease in average annual spend the UK consumers had the highest per capita spending at 874 euros. Polish consumers spent considerably less with 344 euros per capita.

United Kingdom 1028 1118 874
Germany 672 676 647
Nordics 549 600 656
France 539 516 470
Spain 362 435 468
Italy 411 341 373
Poland 205 226 344

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